How do explainer video companies get their clients?

 Video production companies have been helping brands connect with their audience for quite some time now. We surely enjoy crafting videos for other businesses to promote their value proposition. The same needs to be done for us too as a video production company otherwise, there is no way people will know we exist.

Here’s a quick walkthrough of the things that every company does to promote themselves and get more clients.

1. Invest in making a beautiful website. It should be user-friendly and visually appealing. Have a mix of text, audio and video for a more peppy look.

2. If you are a video company, it’s a must to have videos on their website, otherwise it sounds contradictory. If as a video production company I don’t use a video myself, then why am I asking my clients to get on the video bandwagon.

3. Create a company portfolio to showcase your work as seeing is believing. When a client sees your work and knows what you are capable of, it doesn’t take him/her much time in deciding whether you are right or not for their project.

4. Share your work on other platforms like YouTube, Vimeo, Facebook, and more such popular online video platforms.

5. Make use of special occasions to create videos that could get viral.

6. Work on strategic email campaigns.

7. Direct messaging on LinkedIn, Facebook, and other social media accounts is an aggressive way to get corporate video clients that is used by many companies. You will directly approach a company or individual whom you think would need your video services and straight-up pitch your company.

8.Branching out into video production works best when you can have face-to-face conversations with clients. With that in mind, it pays to publicize your business in person by attending local networking events, startup events, trade shows, etc.

Hope that was helpful in answering all your questions.