Animated Videos: The New Wave in Modern Marketing

Content is all about telling a story. Whether it’s a story about your product, your customers, or maybe even compliance changes, your main goal as a content crafter is to share a message that compels, persuades and convinces your audience to take action. As such videos have created their own niche in the marketing business.

A 70% of professional marketers assert that video is the most powerful conversion medium when it comes to providing a great and lasting sensory experience – the communication done through a video is easy to remember for the target audience. And then there’s an animated video, which is making a significant impact on the viewer today. This is one of the reasons why so many companies are showing a keen interest in 2D/3D animations for their brand promotion.

Why should you include animated videos?

There are many reasons to include 2D/3D animation videos in your marketing strategy and many types of communication where animation videos can be used.

Nowadays, from movies to products, animation has been helping everyone. Wondering how animation helps your business? Have a look at the listed below points –

• Animation video is a great marketing tool

• Animation video appeals audience emotion

• Animation video is easily comprehensible

• Animation video brings better search engine results

• Animation video makes more conversions

Animated videos are very beneficial for businesses and brands who want to be on the level with the big ones. With a convincing call to action and packed with valuable information, animated videos are an investment that every business should start thinking about.

Video fetches traffic on the website and because of which Google ranks your brand higher when specific words are searched.

There are plenty of Animation production companies and video editing studios in Dubai – the media city, but you need to choose the one who can understand your business and have experience in working for industries that are similar to your business.

At Studio 52, we have versatile experience of 4 decades, command in more than 20 languages & plenty of dialects, and excellent technical know-how to make a masterpiece of communication for your brand. We have more than 2000 contended clients who make us proud of our expertise in delivering audio-visual services with utter perfection. If you think, you should explore the world of animation in a way that gives you a great reward for your sales figure and wow your customers, connect with us at www.studio52.tv/contact

How do explainer video companies get their clients?

 Video production companies have been helping brands connect with their audience for quite some time now. We surely enjoy crafting videos for other businesses to promote their value proposition. The same needs to be done for us too as a video production company otherwise, there is no way people will know we exist.

Here’s a quick walkthrough of the things that every company does to promote themselves and get more clients.

1. Invest in making a beautiful website. It should be user-friendly and visually appealing. Have a mix of text, audio and video for a more peppy look.

2. If you are a video company, it’s a must to have videos on their website, otherwise it sounds contradictory. If as a video production company I don’t use a video myself, then why am I asking my clients to get on the video bandwagon.

3. Create a company portfolio to showcase your work as seeing is believing. When a client sees your work and knows what you are capable of, it doesn’t take him/her much time in deciding whether you are right or not for their project.

4. Share your work on other platforms like YouTube, Vimeo, Facebook, and more such popular online video platforms.

5. Make use of special occasions to create videos that could get viral.

6. Work on strategic email campaigns.

7. Direct messaging on LinkedIn, Facebook, and other social media accounts is an aggressive way to get corporate video clients that is used by many companies. You will directly approach a company or individual whom you think would need your video services and straight-up pitch your company.

8.Branching out into video production works best when you can have face-to-face conversations with clients. With that in mind, it pays to publicize your business in person by attending local networking events, startup events, trade shows, etc.

Hope that was helpful in answering all your questions.