Corporate videos are perhaps leading the trend today to ramp up every marketing strategy. Be it a small scale or a large scale business, corporate video production is being induced every now and then. It is just another way to tell a compelling story about your brand!
Here are some tried and tested tips from us to up your corporate video game:
1. Your customer is the focus, not you. The customer wants to know how you can solve their problems, so don’t make the video about you, your history, or your processes. Put yourself in the shoes of the customer and try to visualize what the customer would care about, what are their problems. Then give them the solution to these problems so they can relate to them.
2. Pair your ideas with strong visuals. Your video should be a reflection of your brand’s personality. It can be fun, animated, professional, or minimal. Whatever style you choose, make sure that it’s consistent across all marketing collaterals.
3. Tell a great story that makes an emotional connection. To make your video memorable you need to connect with the audience on an emotional level. Even if it’s brief, including a narrative in your video draws them in.
4. Don’t drag the video. It is said the people usually watch a video for only 2.7 minutes. So, this gives you less than 3 minutes to get your point across to the viewers. To satisfy your audience, make information quick and to the point. Try to keep all the important information in your video under 2 minutes to make sure your audience gets the big picture.
5. Include a call to action. Finally, don’t just end your video abruptly. It’s time for letting people know how to connect with your brand. Include a call to action and give them a reason to click on it.
From our experience, we believe innovation is the key to successful corporate videos. So, go ahead and follow the tips mentioned above or break some of the rules here and there with your chosen corporate video production partner.
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