Monday 26 July 2021

What companies use really good product photography?

 Product photography is more than just clicking pictures of a product. This type of photography is about making a statement through a photograph and making a picture stand out as much as possible. Product photography

 has the power to make or break your brand image and conversion. It’s one of the most crucial parts of any product page.

Here’s a list of brands - across the fields of fashion, tech, health & beauty, and gifts – with great examples of product photography. These brands use photography in a number of ways to sell the product, provide extra information to the customer or accentuate their brand.

1. Apple - the product photos at Apple would make anyone want to purchase an iPad or iPhone. With a limited number of images and a simple twistable 360-degree viewing mode, the photographs visually sum up the simplicity of Apple products.

2. Louis Vuitton - Louis Vuitton also uses wonderful high-res product shots and zooms for its non-clothing items, such as calendars and wallets.

3. Adidas/Nike - The product photos of these two brands are quite drool-worthy.

4. Fossil Watches - They not only show the photo of the product but also show them in use, what we call lifestyle product photography. It helps the customer choose quicker.

5. Clinique - The product photographs of Clinique are really good at hooking customers. The apparent simplicity of Clinique’s clean, fresh product images is enough to make you empty your wallet.

So, these were some of the brands that make excellent use of product photography. However, these are not the only ones, most of the luxury brands and high-end brands tend to spend a good amount of effort on getting the product photographs from professional photographers who are excellent at their job. This shows how important product photography is for any brand.

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