What are 3 things to need as a freelancer video editor?

 With the rise in demand for more video content in marketing and the advancements in technology that make remote collaboration easy, there can never be a better time to be a freelance video editor. Creating a career as a freelance video editor can be very challenging, but if you have the skills and work ethic to back it up, it can be incredibly rewarding.

As an experienced video production company, here are some suggestions that you need to prepare yourself as a freelance video editor:

1. Developing your video editing skills

The first place you’ll need to start is with your actual editing skill set. In order to make it as a professional video editor, you really need to be good at what you do. Get familiar with the editing software you’ve chosen to use, and always be willing to learn more.

2. Get the hardware

Before getting out there and landing clients, you’ll need to make sure that you actually have the hardware to do the work. If your computer is always crashing while editing, your projects will be late and the average amount of money you can make per hour will go down. So, make sure that you have enough CPU, RAM, and plenty of hard drive space to edit and render your video files.

3. Create an impressive portfolio

If you have already worked as a video editor, you are no stranger to the concept of portfolio. As a freelancer your portfolio is much more than a simple aid to your interview; it’s the difference between success and failure. If you don’t have the permission to use your previous employer’s video project, then there’s no harm in submitting personal video projects that you have worked on. You can also reach out to non profit organizations to offer free work in exchange for the permission to feature this video in your portfolio.

Hopefully, the information given above will be helpful in starting your career as freelance video editor.

What are the best video editing apps for iOS?

 Video editing once meant sitting hours in front of a desktop. Not any longer. The best video editing apps for iPhone and Android allow you to create compelling content from your mobile device. The game-changing part is you don’t need a high-end configuration to work on these apps. No matter whether you are traveling via an airplane or relaxing on a beach, your iPhone can easily do the job.

Mobile video editing caters to anyone looking to create videos on a budget, so you can make videos without breaking the bank. You don’t need a large crew or high-tech equipment to start making exciting and engaging content.

Apple iPhones are equipped with outstanding cameras, and increasingly, users have added a video to their photographic memories. Video-editing apps let you trim footage, add filters, and create short movies directly on your mobile device. Some apps offer advanced features for color grading, lighting, or special effects to make your videos truly unique. You can also edit audio tracks and add music or voice-overs to your videos.

With the availability of so many applications, it becomes difficult to decide which application will work the best for you and which application you should choose. However, with tons of experience in creating professional videos, we can definitely guide you in the right direction.

The best video editing apps you can download today are:

• Quik
• Final Cut Pro
• Adobe Premiere Rush
• iMovie
• Splice
• LumaFusion
• InShot
• KineMaster
• CyberLink PowerDirector
• Vizmato

Hope, this answers your question.

How much does a product demo video cost?

 There’s no argument that videos are one of the most powerful marketing mediums ever. Whether you are trying to promote a complex product, service, or a piece of software, there’s no better medium than video to get your message across. Being a corporate video production company

 ourselves, we can assure you that there is no fixed cost for making a product demo video. Why do we say this? That’s because there are a variety of factors that come into play while making a video such as the number of the camera crew, the type of video you are looking for, etc.

If you go for an advanced demonstration that is shown in a 3D animated style, it will cost significantly more to produce than an in-person product demonstration that features a real-life actor using your product for the very first time. When a product demo video is produced in a studio or location where the product can be physically used you might have to pay extra for booking the location.

So how much does a product demo video cost to produce? The answer is, it all depends on the video and the individual factors relevant to the video. A longer video will cost more to produce than a shorter video. Additionally, a video that requires advanced techniques and expertise in production (such as green screen filming, special effects, or the addition of animated graphics in post-production) can have substantially higher costs than a video that requires minimal expertise and editing.

But, no matter how much it costs, a video has an immense capability of fetching great return for your company, so you know it’s all worth it in the end.

How do you create a demand for a new product?

 If your product does not exist yet, then the best way to create demand for it is to capture the interest of people who experience a common pain that “does” exist.

Often, business or startup owners realize they need to generate demand when their innovative and new service or a product sits on the market with only a few, intermittent buyers. Albeit it might be an industry game-changer, it’s not uncommon that only early adopters will take a risk with an unfamiliar brand. How can you convince more potential buyers that your product is worth their money and time?

To convince your potential buyers you need to focus less on selling the non-existent product and focus more on clearly articulating the problem your product will solve. Generating demand helps your audience understand what the pain points are, why they matter, and ultimately why your solution is the best fit. Here are some pointers to start with creating a demand for your new product.

1. Start by creating content whose sole purpose is to educate and introduce people to a problem they’re facing.
2. Free sample marketing is tried and tested. If possible give away your products for free for some time.
3. Facebook is arguably the most powerful social media advertising platform, use it extensively to advertise your product.
4. You can drive incredible demand for your brand by taking advantage of video marketing. Aside from posting videos on YouTube, you can also include videos on your website, these videos will help your prospective customers understand your brand more.
5. Social media influencers hold a lot of power in their ability to impact the choices of their followers. Partner with such influencers to create demand for your unique product.

One of the hardest things for any brand to achieve is customer acquisition. You need to be able to create demand for your product. If people do not see a need to want your product, they won’t desire it. So, simply follow these tips mentioned here and you’ll see a rapid increase in demand and sales.

What companies use really good product photography?

 Product photography is more than just clicking pictures of a product. This type of photography is about making a statement through a photograph and making a picture stand out as much as possible. Product photography

 has the power to make or break your brand image and conversion. It’s one of the most crucial parts of any product page.

Here’s a list of brands - across the fields of fashion, tech, health & beauty, and gifts – with great examples of product photography. These brands use photography in a number of ways to sell the product, provide extra information to the customer or accentuate their brand.

1. Apple - the product photos at Apple would make anyone want to purchase an iPad or iPhone. With a limited number of images and a simple twistable 360-degree viewing mode, the photographs visually sum up the simplicity of Apple products.

2. Louis Vuitton - Louis Vuitton also uses wonderful high-res product shots and zooms for its non-clothing items, such as calendars and wallets.

3. Adidas/Nike - The product photos of these two brands are quite drool-worthy.

4. Fossil Watches - They not only show the photo of the product but also show them in use, what we call lifestyle product photography. It helps the customer choose quicker.

5. Clinique - The product photographs of Clinique are really good at hooking customers. The apparent simplicity of Clinique’s clean, fresh product images is enough to make you empty your wallet.

So, these were some of the brands that make excellent use of product photography. However, these are not the only ones, most of the luxury brands and high-end brands tend to spend a good amount of effort on getting the product photographs from professional photographers who are excellent at their job. This shows how important product photography is for any brand.

What is the best video marketing tip?

 The demand for videos is growing at an impressively rapid pace and it’s not going anywhere anytime soon. Today, it is difficult for any business to sustain without videos. But, the question is how do you do it effectively?

If you think of it, video marketing is really simple, all you need to do is record and post videos. But with a high quality camera in your smartphone, everyone can do that. So, what you really need is a solid video marketing strategy in place if you wish to stand out. And how do we know this? Well, 4 decades of video production teaches you a lot and here are some tips that would help make your video marketing efforts even more worthwhile.

1. Never promote your products or services directly, instead leverage the power of storytelling to ignite strong emotions. Show them how your product or service can help them in real life. 80% of people prefer brands that tell stories so why not make use of it.

2. The first 10 seconds of your video matter the most. If you can’t manage to hook the audience within that short time frame your video would be lost in the crowd of other videos. Unless you make it crystal clear within the first 10 seconds why the audience should watch your video, about one fifth of them would click away from it.

3. 85% of videos on Facebook are watched without sound. It’s the same for other social media platforms like Instagram or Twitter. So, make sure to add closed captions to increase engagement, click throughs and leads.

4. Search engine marketing forms a big part of any digital marketing strategy, so you need to make sure that your video has the right keywords, comprehensive video description, relevant tags, closed captions and a keyword rich transcript. Optimizing your content for two of the largest search engines, Google and YouTube, you can take your video marketing ROI to a whole new level.

5. Don’t forget to include a call to action, otherwise all your efforts would go to a waste. The viewer who watched the entire video is the one who is genuinely interested in your offerings so let them know what to do next.

How do full-service IVR solutions maximize revenue?

 We are living in an age of experiences. Presenting a completely positive experience is the fastest way to success. For this all you need is a good IVR solution well integrated into your customer service. Let’s see how a full service IVR solution can maximize revenue:

• IVR systems are always at a customer’s disposal. Customers can make use of the IVR systems at any time of the day and even during holidays, as it can perform its task 24 hours a day, 7 days a week.
• IVR improves customer service. IVR services provide a automate interface for attending customers, that leads to customer satisfaction as they’re better attended.
• The IVR can be taught to answer all the frequently asked queries of the customers.
• Having a proper IVR system in place will improve your brand perception.
• IVR helps you learn the location that customers are calling from so you are better prepared to provide your valuable input to the caller.
• A good IVR system means you’ll spend less on receptionists and your customer service team.
• IVRs are being used by startups and smaller companies to make their companies look bigger than they actually are.
• IVR technology can also be used as a method to process payments.
• Since an IVR can automate the process of reaching out to prospective clients, it’s providing a simplified way to pre qualify interest and support lead conversion.
• IVR systems also provide plenty of data about customer likes, interests, and demographics.

These are just some of the ways an IVR system will maximize the revenue. As the technology progresses there might be many more benefits associated with IVR. If you haven’t started yet you can explore IVR solution for your business.

What is the IVR solution?

 Interactive Voice Response (IVR) is an automated system that answers incoming calls and gives customers instructions who then respond to said instructions via keypad or voice recognition to speak with an agent or troubleshoot issues. IVR has been a staple of contact centers

 for many years and while there are many competitors in the market, it’s still going strong.

Boosting consumer loyalty is the main goal for any business offering customer service. Numerous organizations utilize Interactive Voice Response (IVR) technology to automate frequently performed phone transactions via pre-recorded voice prompts and dual-tone multi-frequency (DTMF) tones of the phone keypad.

Here’s why the IVR system is essential to your business.

• IVR services provide an automated interface for attending customers, which leads to customer satisfaction.
• IVRs helps route call to the right department & agent with just a few press of buttons.
• IVR gives a platform to engage with customers in real-time.
• IVR systems are self-help tools that help the customers find a solution on their own without speaking with a live agent unless extremely necessary.
• IVRs increase efficiency and reduce operational costs, so the ROI is huge.

IVR technology is mainly used by companies that need to address a lot of customer queries on a daily basis, and often all at the same time. Below are some of the industries that use IVR extensively:

• Telecom companies
• Banks
• Airline companies
• Insurance companies
• Hotel industries
• Travel Booking services

If done correctly IVR has the potential to improve customer experience as well as brand value.

What are tips for corporate video production?

 Corporate videos are perhaps leading the trend today to ramp up every marketing strategy. Be it a small scale or a large scale business, corporate video production is being induced every now and then. It is just another way to tell a compelling story about your brand!

Here are some tried and tested tips from us to up your corporate video game:

1. Your customer is the focus, not you. The customer wants to know how you can solve their problems, so don’t make the video about you, your history, or your processes. Put yourself in the shoes of the customer and try to visualize what the customer would care about, what are their problems. Then give them the solution to these problems so they can relate to them.

2. Pair your ideas with strong visuals. Your video should be a reflection of your brand’s personality. It can be fun, animated, professional, or minimal. Whatever style you choose, make sure that it’s consistent across all marketing collaterals.

3. Tell a great story that makes an emotional connection. To make your video memorable you need to connect with the audience on an emotional level. Even if it’s brief, including a narrative in your video draws them in.

4. Don’t drag the video. It is said the people usually watch a video for only 2.7 minutes. So, this gives you less than 3 minutes to get your point across to the viewers. To satisfy your audience, make information quick and to the point. Try to keep all the important information in your video under 2 minutes to make sure your audience gets the big picture.

5. Include a call to action. Finally, don’t just end your video abruptly. It’s time for letting people know how to connect with your brand. Include a call to action and give them a reason to click on it.

From our experience, we believe innovation is the key to successful corporate videos. So, go ahead and follow the tips mentioned above or break some of the rules here and there with your chosen corporate video production partner.

What is a corporate video? What are the benefits of one?

 Corporate Video is the audio-visual communication material commissioned primarily for the use of a company, corporate, or any organization. Be it a small scale or a large scale business, commercial video production is being induced every now and then. It is just another way to tell a compelling story about your brand!

Corporate Mini Reel from Studio 52 on Vimeo

Here are some benefits of having a corporate video for your brand:

• A better understanding of the product or service. Corporate videos which speak about your brand, create emotional bonding with the audience and help build trust with your target audience.
• A website with an effective corporate video talking about your business will drive more traffic and engagement.
• Search engines love videos. If your video strategy is documented well with all the descriptions and tags, and the précised information for online surfers, you are sure to boost up your ranking.
• Quality videos bring more engagement. Sharing is a crucial component of a cost-efficient social media marketing campaign. Great content will have more organic distribution. Plus, paid promotions are cheaper for well-liked content. This means you will be able to reach a lot more people with the same budget.
• A corporate video is the best way to showcase your brand. Telling your brand story effectively in a short time span works wonders in attracting visitors.
• It helps boost sales. In the end, closing is what really matters. A professional-grade corporate video will help you get more traffic, expand your reach, and tell more than a simple message. This will all help you get more leads which in turn will mean more business.

Corporate videos are no more a luxury today but a necessity for building your brand. A good corporate video must effectively communicate with your clients, build their trust, keep them engaged, and also gives them all the information relevant to the business. Therefore, it’s critical that you approach the right video production company to help you get the best value for the video.